LONDON--Sept. 11, 2006--Alterian (LSE: ALN), the leading global provider of Analytics Led Integrated Marketing technology, announced today it has acquired Marketing Resource Management (MRM) software provider Nvigorate Limited. Nvigorate's customer base includes leading brands in the financial, retail, automotive, travel & leisure and information management sectors. The entire Nvigorate staff will be joining Alterian and the existing management team will remain in place.
Nvigorate's products, sold under the OnePlace banner, include functionality in the key areas of planning and budgeting, creating marketing programmes and content, distributing marketing content and measuring and optimising marketing performance. Delivering substantial benefits in the areas of brand management and marketing operations, OnePlace is available on a hosted or on-premise basis.
As marketers seek ways to improve efficiency and measure and report on success, Alterian believes that demand for Marketing Resource Management software - and the need to link this with database marketing and execution capabilities - is developing rapidly. Organisations must continuously strive to improve the effectiveness of marketing activities by managing the marketing process through all the stages of planning, execution and measurement of results, regardless of channel or activity.
According to Elana Anderson at Forrester Research, "More than three out of four marketers agree that they would like a more comprehensive and integrated application suite. Such a suite would facilitate programme integration, enable contact optimisation, simplify measurement and tracking of cross-application information, and reduce reliance on IT resources." (How Marketers Buy Technology, Forrester Research Inc., July 5, 2006)
The Alterian Marketing Suite currently offers a critical foundation of data warehousing, segmentation, analysis and both online and offline marketing execution functionality. Through the integration of Nvigorate's Marketing Resource Management products, Alterian will offer a broad application set to address the needs of marketers in both marketing efficiency and effectiveness across all channels.
"With the increasing focus on marketing efficiency and accountability, the demand for Marketing Resource Management is expanding, particularly in North America where regulation is an additional driver," commented Luke McKeever, Alterian's EVP of Corporate Development. "By combining this capability with Alterian's market leading integrated marketing platform, Alterian has a very compelling proposition for our current business partners and their customers, as well as opening up new channel opportunities. Following an extensive review of the market, we are delighted to have found in Nvigorate a great fit in terms of people, technology platform and functionality."
Richard Goat, chief executive officer of Nvigorate says, "OnePlace is the ideal complement to Alterian's existing strengths in online marketing, modelling, campaign management, data visualisation, analytics and reporting. This expands Alterian's potential base of channel partners and now provides Marketing Services Providers, Agencies and Systems Integrators with the ability to serve marketers' needs at every stage in the marketing lifecycle. The integrated technology platform that will emerge from this transaction features the most complete functionality available in the market."
About Alterian
Alterian (LSE: ALN) is the leading global provider of software for Analytics Led Integrated Marketing - making it practical and cost effective for marketers to gain insight into their data and use this to drive an integrated marketing strategy, across multiple online and offline channels, from a single set of applications and infrastructure.
A global community of over 70 business partners, including many of the leading providers of services to marketers such as Accenture, Acxiom, Allant Group, Carlson Marketing Group, Experian, Epsilon, Donnelley Marketing, Harte-Hanks, Merkle, Ogilvy One and Euro RSCG Worldwide, deliver the Alterian software platform alongside their own value-added services. These solutions empower market leaders like Princess Cruises, General Motors, Zurich, HSBC, MGM Casinos, Starz! Entertainment, Limited Too, Dell, Amnesty International and Vodafone, to drive competitive advantage through improved marketing performance and customer satisfaction.
Alterian was founded in 1997 and listed on the techMARK Index of the London Stock Exchange in 2000. With offices throughout North America and Europe, Alterian software is used in over 20 countries worldwide.
